As a semi-retired recording artist, OG-10 shares valuable insight into today’s independent music landscape. Rather than chasing cheap beats or random features, he encourages artists to seek out producers like Im’Peretiv and Kidd Called Quest who operate as real business partners. True partners don’t just make great music—they help push records, leverage DJ relationships, and…
Uncategorized In a recent interview on Earn Your Leisure, Ian Schwartzman offered a powerful insight that every creator should take seriously. He challenged creatives to ask themselves a fundamental question: Am I chasing likes, or am I building a business? While social media encourages creators to focus on views, likes, and viral moments, these metrics alone don’t create sustainability….
Uncategorized For years, I’ve believed that hip hop was headed toward the same evolution we’ve already seen in genres like rock and R&B — a clear separation into distinct sub-genres. On one side, there would be modern, chart-driven hip hop, built around current trends, sounds, and algorithms. On the other, there would be a lane dedicated to classic hip…
Uncategorized The OG-10 Pick of the Week is “No Lies” by Im’Peretiv, Asun Eastwood & SLNC. Canadian producer Im’Peretiv put together a sinister track that pretty much guarantees any decent emcee will go crazy on. This sample he used definitely gives me a Black Sabbath vibe. It’s one of those tracks that relies solely on the sounds from the…
Uncategorized What’s going on people? OG-10 here. I want to talk to you about something every artist has to deal with. What does every musician want? You may be super talented and make great music, but every artist wants to know how to get their music heard. Today’s technology makes it so easy for you to create, but there…
Uncategorized Buffalo, New York’s Pretty Bulli has put together one of the top 5 bodies of work released by an independent hip hop artist this year. Her project ”Set it Off,” which is inspired by the 90’s classic movie “Set it Off,” is completely produced by P.A.Dre. The way this body of work came about reminds me…
Uncategorized Let me give you a little game. There was a time when I was an artist. I was sending my music to platforms. I was trying to get my music heard just like you. Now, being the person people send music to has really given me a different perspective on how things work. I would…
I saw the most amazing post on IG the other day. It was by one of my favorite artists, Buffalo, New York’s Pretti Bulli. When I interviewed her on My Detroit HustleTV Live, in the title of the video I said something about her potentially making millions of dollars. After seeing her recent social media post, I’m ready…
Uncategorized If you have not heard it said here yet, MyDetroitHustle.com is about highlighting the combination of a good product and a strong hustle. That’s what’s necessary to succeed in business. With that being said, I have to talk about a clear example of that combination that pulled up in Detroit recently. John Jiggs, Nam Nitty,…
Uncategorized Friday, May 10, 2024 was a big night for Detroit hip hop at the Marble Bar. An event called the Bar Code, which featured a very impressive performance lineup, made for a magical evening filled with Detroit hip hop. I kind of started to get the impression that this event would be big when I saw the…
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