As a semi-retired recording artist, OG-10 shares valuable insight into today’s independent music landscape.
Rather than chasing cheap beats or random features, he encourages artists to seek out producers like Im’Peretiv and Kidd Called Quest who operate as real business partners.
True partners don’t just make great music—they help push records, leverage DJ relationships, and actively promote releases.
By collaborating with producers who believe in the project, artists increase their chances of building sustainable careers instead of short-term buzz.
The message is clear:
Don’t just make songs. Build systems. Build relationships. Build business.
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